basics that build you up
Everyday essentials that remind you who you’re becoming.
Built for becoming
A brand designed around one truth:
WORDS HAVE POWER.
They can tear you down, or they can build you up — reminding you of who you’re capable of becoming.
This is our purpose.
Our tees are more than basics — they’re affirmations stitched in thread, made to speak power for who you’re becoming.
Because when what you wear reflects what you believe, it’s not just clothing — it’s alignment.
Two Styles. one purpose
Choose your style.
Women’s Contoured Cotton Jersey Tee
A contoured fit in premium cotton.
Oversized Unisex Heavyweight Cotton Tee
A relaxed, heavyweight essential.
Who you’re becoming matters.
And that’s why every design is curated for your growth.
Thoughtfully designed, purposefully made — affirmations stitched in thread to last every wear.
The Difference Is in the Details
Elevated Quality
100% cotton — soft, structured, and tested to keep its fit wash after wash.
Designed for Every Day
Effortless to wear, easy to pair — made for how you live.
Embroidered Intention
remium embroidery gives each design a timeless, elevated look — subtle, but powerful.
Purpose in Every Stitch
Carefully curated affirmations to align with who you’re becoming.
now available
Keep Growing With Us
Get early access to new designs that remind you who you’re becoming.